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New title focusing on user-generated content in development at Ubisoft

Ubisoft CEO Yves Guillemot used his keynote speech at the Edinburgh Interactive Festival this morning to call on the industry to recognise that consumers will be the creative stars of the future – and that developers need to give them the tools to create the next generation of best-selling titles.

Revealing that Ubisoft currently has a top secret game in development with a primary focus on user-created content, Guillemot said the spotlight needs to shine on the user and reward them with incentives, to open up the industry to new consumers.

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paracardium3448d ago

Well Ubisoft has to do something since they can't figure out how to utilize the PS3.Pretty bad when they have to rely on us the consumer to help them now.

CRIMS0N_W0LF3448d ago

lol i agree. Since they don't know how to program for ps3 they are asking for help!

medziarz3448d ago

here we go - copying the LittleBigPlanet idea :)

Jesse3448d ago

They're budget doesn't call for training, instead just a cry for help. "General public, please educate us.. show us how to program".
Ubisoft=Microsoft fanboy.

Syko3448d ago

"If the creator only has an Xbox 360 then we will help him port [content] to another console.

This is going to bite MS in the ass in a few years when this gets to be a popular feature. Now it's not a major problem but if UT3 and games like this make it a popular trend, It will be a problem down the road.

Expy3448d ago

LittleBigPlanet much Ubisoft? Everything they've said about it so far, contains thigns already in LittleBigPlanet.

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