It's not entirely clear who Sony's targeting. Perhaps the Xbox 360 crowd, though it's a safe bet a lot of them already own PS3s. Maybe it's Wii gamers Sony's hoping want to "upgrade," you know, to a "more refined" experience. But the Wii costs $200, possibly less if Nintendo discounts the system this holiday (they probably will, and I'm predicting $150), and can be purchased as a bundle that comes with one controller, the Nunchuk, the MotionPlus snap-on piece (making the controller slightly more accurate), and both Wii Sports and Wii Sports Resort. That's a deal for $200. That'd be a steal of a deal for $150.