There is a "war" going on. One that media experts and gamer fanatics fight every day. The hyperbole of statistics, the glancing blows of public insults – the battlefield is littered by the bodies of lesser developers and the lines are drawn as the big three game console makers continue to encourage their fanatical followers to sling insults and typical Internet-level "intelligence" into the fray. The saddest fact though is that if gamers declare a "winner" or "losers" in the war will anyone really care? Does this made up conflict even mean anything?