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Sony: PSP Keeps 'Raising the Bar' for Mobile Gamers

Sony's new PSP mascot Marcus (or as we like to call him, "Kevin Butler lite") engaged in some trash talk concerning mobile gaming in the new PSP commercial. While iPhone is not mentioned, the phone being held in the ad certainly looks like one. Both Sony and Nintendo have repeatedly downplayed the impact of the iPhone on their respective portable businesses, but it's clear that Apple's device is eating into their share. And while Sony was reticent to talk directly about iPhone, their latest PSP ad would seem like a tacit admission that iPhone is indeed a very real threat.

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industrygamers.com
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