NPD: Xbox 360 Soars as Hardware Sales Jump, But Software Sales Dip 8% in July

IndustryGamers has just received the July NPD video game sales data, and as was predicted, software sales were down again, dipping eight percent to $403.3 million. Hardware, however, driven in part by the Xbox 360 slim and price reductions on older 360 models, climbed 12 percent to $313.8 million. As a result, total industry sales were down just one percent in July, reaching $846.5 million. Year-to-date, total game industry sales in the U.S. are now at $7.51 billion, which is behind 2009's pace by eight percent.

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Ziriux2564d ago

Terrible sales, sports games on top ouch.

sunnygrg2564d ago (Edited 2564d ago )

I wonder how long the new 360 S impact will last.

Overall, all sales are down.

Mustang300C20122564d ago (Edited 2564d ago )

2 months in a row to beat out the Wii and first month beating the DS is a nice start. With Reach coming out It will continue.

ActionBastard2564d ago

The impact will last as long as older models are available.

*side note* - Crackdown 2 LOL!

Projekt7tuning2564d ago

Flak vest anyone. Get your helmets here. Kevlar Helmets. LOL
SDF vs XBDF. No matter how stupid this is, Its Jihad time!

theKiller2564d ago (Edited 2564d ago )

2 strong months for 360S!! i guess it still have some life left before the final fall when MOVE come out!! wait, u know what? i changed my mind, i think 360 will not die this generation, they are doing fine but not as good as wii or ps3 because most of their sales come from US while the other make their sales all around the world. any way i think competition is healthy and i dont want 360 to die!! lets make this generation the longest!!

it amazes me how the sale of NCAA Football 2011 on ps3 is so close to 360 even though the install base 3-4 times more for the 360 in US.

NCAA Football 2011 (360) – 368K
NCAA Football 2011 (PS3) – 298.8K

this only means one thing, either half of the 360s are dead in the garage, or user having multiple 360 and so they dont buy 1 for each console they own or half of the 360 are modded/hacked or a mixture of all the mentioned reasons.

of someone disagrees with me please give a reason and an answer to NCAA Football 2011 sales for both consoles.

siyrobbo2564d ago

yoy both the 360 and ps3 are up around 100%

ExplosionSauce2564d ago (Edited 2564d ago )


Anyways, time for a snack :P

Projekt7tuning2564d ago

@ theKiller
Maybe more jocks buy the PS3 and Frat boys. Maybe There still trying to catch up with all the other games that came out recently. If you want to go by your logic look at the difference in sales with MW2 or RDR. Lot of 360 sku's moved. So there, Are you happy someone answered you. Nothing is going to change. Sony is going to keep selling the PS3 and MS is going to keep selling the 360 no matter what. So bitch till your vocal cords stretch, nothings going to change.

tinybigman2564d ago

you people are so goddamn one dimensional. if any of you here who love talking sales let me know if you own stock in any of these companies.

DaTruth2564d ago

"Round 853048"


kneon2564d ago

Actually that's not a very important indicator. What you need to watch is whether the software sales show any significant increase over the next few months. If they don't then it would indicate that most 360 slims are just going to existing customers. Microsoft needs to get new customers, not just keep selling to the same customers they already have.

sak5002564d ago


"Actually that's not a very important indicator. What you need to watch is whether the software sales show any significant increase over the next few months."

Gee i wonder why ps fanboys were singing the 120million songs of ps2 and telling everyone that wait and see the ps2 crowd shifting to ps3 and crushing 360. By your logic 120million ps2 owners should have shown the ps2 games selling in the region of 50million at least but we know what happened there din't we. Most pirated gaming console in the last gen and tens of millions of bad dvd issues meant games sales were just averaging few 100k. This din't stop it to be number 1 last gen but yet the software sales suddenly count this gen.

Anon19742564d ago

The 360 does great in the US, so the price cut on the old models and the launch of the 360S were sure to spark sales. There's not doubt this resulted in a boost worldwide as well. The question is, now that the old, cheaper Xbox units are gone and the 360S is the same price as the old units were before the price drop, will the sales boost be sustained or peter out. The last time the 360 received a massive price drop, sales spiked during the holiday season and then saw 4 consecutive quarters of year over year sales declines worldwide.

I really can't see the 360S boosting the 360's fortunes that much in the long run. Now the launch of the 360s and a price cut below what the old 360's were going for would probably kick sales into gear on a more permanent basis.

insomnium2564d ago (Edited 2564d ago )

"This din't stop it to be number 1 last gen but yet the software sales suddenly count this gen."

Am I reading this correctly? Are you implying that the reason why software sales are so important comes from PS3 fans?

This goes along the same lines as that goo'ol "below 90 in MC is not AAA". Recently I've seen x360 fanboys pretending that they don't know that was the phraze THEY CAME UP WITH to counter the first wave of top PS3 games (uncharted and Ratchet tod). I mean it's SO twisted. WHAT!?

YOU said below 90 in MC is not AAA.
YOU made the sales important after seeing the PS3 wasn't doomed and started selling more than the x360 on monthly basis WW. YOU STARTED THIS AND NOW YOU ARE THE VICTIM WHEN IT BACKFIRES? GTFO!

AngryTypingGuy2564d ago

With Halo: Reach and Kinect coming out, the 360 has a good Fall/Christmas season to look forward to.

It looks like anyone who says anything positive about the success of the 360 has a lot of disagrees for that comment. Some people just can't stand that fact that the 360 is successful for Microsoft and the the days of PS2-like Sony dominance are over. In fact, forget dominance, at this point, Sony would be grateful to be barely winning. Of course, with the ultra-success of the Wii, Nintendo can take just as much credit for taking away Sony's market share.

insomnium2564d ago (Edited 2564d ago )

Halo will help MS but Halo already has 2 iterations released. The impact shouldn't be that big I mean what could possibly be the reason behind that?

The people who will be buying a x360 because of a new Halo are going to be mostly the people who's warranty has run out of their console. Halo 3 did launch about 3 years ago right?

And for the record I can say that PS3 will sell over 100 million in it's lifetime. No matter how much the x360 and Wii sells. That's good for them. Sony however get's their 100 million sales again. It will be their 3rd time in a row. What does you dominance comment mean? You only looking for a way to bash Sony?

NinjaAssassin2564d ago

I've heard lots of fanboys claiming that the sales spike would only last around a month and then go back down, but it turns out they were all wrong. A lot more 360s were sold this month than last month. And with Halo Reach coming out in September and then the holidays coming up right after that I think the 360 will continue to sell extremely well.

kneon2564d ago


When you sell consoles at a loss or for minimal profit then software sales are what matters the most. That goes for Sony just as much as it does for Microsoft. The launch of the PS3 slim was followed by a significant jump in software sales. I never said we wouldn't see the same for the 360s, all I'm saying is that is the number you really want to keep an eye on as that shows new customers are being gained.

And for the record I've never owned a PS2 or a PS1.

Aquanox2564d ago

Xbox 360 443.5K
Nintendo DS 398.4K
Nintendo Wii 253.9K
PS3 214.5K

Wow! The Xbox 360 owned both the DS and Wii.

Even more, the Xbox 360 sales were virtually Wii+PS3 sales combined. The Slim is giving MS a lot of profit. Now let's just wait for Halo, Fable and Kinect.

likedamaster2564d ago

Xbox 360 S 2:1 over PS3 for this month. Nuff said.

insomnium2564d ago (Edited 2564d ago )

You do know that in the latest 2 weeks in Japan the PS3 sold 61k consoles more? Should end up somwhere around 100k more in one month. It really takes the edge away from what you just said doesn't it?

frostypants2564d ago (Edited 2563d ago )

The new 360 is making them money indeed, but it's primarily sales to existing 360 owners, I'd wager. Gamestop even had a trade-in promotion. Sales <> user base.

Anyways, I'm gonna go play MW2 on Live, then Demons Souls on PSN while you chumps are arguing.

+ Show (18) more repliesLast reply 2564d ago
Droid Smasha2564d ago

its even outselling the Wii. MS knew what it was doing all along and has the fall all wrapped up.

Nothing can stop the momentum of Halo and Kinect

Homicide2564d ago (Edited 2564d ago )

Oh yeah Reach is coming out next month. 360 sales are going to soar when the game is out.

Halo: it's not just a game. It's a culture phenomenon.

Edit: gif time :D

Trebius2564d ago Show
sak5002564d ago


Even funnier than your jpg. LOL
You deserve more bubbles mate.. + bubbs

+ Show (2) more repliesLast reply 2564d ago
Blaze9292564d ago

Xbox 360 is doing quite well! Impressive

Hallmark Moment2564d ago

You're lucky is you have a Slim because all the shops and stores where I live get a stockpile of them in and they sell out in a day or two tops. Every time I get some cash they are out and when I spend it when something comes up they get them in for a short while. MY local GS pal says he gets phone calls all day looking for 360 Slims

NinjaAssassin2564d ago

Hell yeah it's doing impressive sales. It actually sold almost as much as the PS3 and Wii combined.

hakis862564d ago

are the ones buying the 360 slim already owners of an older 360, or are they all new owners?
And are these actual sales numbers or shipped units?
I still have my 360 without HDMI(!) and I'm not buying a new one because it's a bit slimmer and shiny.
Good for Microsoft though, I guess.

Greywulf2564d ago Show
theIMP2564d ago

Does it really matter if it's new customers or not? I mean a sale is a sale. You Really don't get why they are selling? They are selling the same reason all redesigned consoles's new and improved. I also think it has a lot to do with the older models being phased out to make room, they are really cheap now.