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EA and Hasbro announce partnership to bring casual games

Electronic Arts Inc. and Hasbro, Inc. today announced a strategic licensing agreement that will bring together two of the most powerful entertainment companies in an alliance which promises to transform the interactive family entertainment landscape. The strategic relationship grants EA the exclusive worldwide rights to create digital games based upon a huge array of Hasbro's intellectual properties, including Monopoly, Scrabble, Yahtzee, Nerf, Tonka and Littlest Pet Shop, to name a few. Inspired by these classic board games and toys, EA will develop interactive experiences for a mass audience to play across key platforms including mobile, online, handheld, PC and consoles. The first games are scheduled to launch in calendar year 2008 (EA's Fiscal Year 2009).

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djt233451d ago

i hope they make a GI Joe game

timmyp533450d ago

hopefully its not all board games.

teh_bear3450d ago

Yay now I get to pay for what I used to have for free.