'We want a PS3 price drop'

Retailers and publishers call on Sony to reduce the price of its latest hardware in time for the peak selling season

While US and Japanese gamers continue to snap up PS3 hardware for as much as £150 cheaper than UK consumers, several leading industry execs have criticised the console's controversial £425 price tag.

Read more after the jump.

[BIadestarX]

LOL.... do they want Sony to go broke? Sony is already losing money as it is....

[Meus Renaissance]

Keeping it at that cost and they'll never make a profit here!

[jromao]

If Sony do something about the prices games are tagged then we could see much more console out there and games, consoles, all get sales boost.

[trane07]

For a closeted fanboy you sure do say a lot of damn dumb stuff bladestar.....

[BIadestarX]

Why people are disagreeing with me? on the part that sony is losing money? Sony just drop by 100.... not many companies are able to drop the price of their product by $100 in the first 9 months... let alone $200.... do you think I don't want Sony to drop their price? heck I wish the PS3 would cost less than the wii... but that's the price to pay for having expensive new components... companies need to be able to cover the cost... and still be able to make a profit... if Sony is already losing lots of money... which is why many articles didnt think Sony would drop the price until even 2009... http://games.kikizo.com/new...

It's true that Sony will make their money back... but companies subsidizing cost like Sony and Microsoft can't just drop their price... even demand can hurt them....

Let's say Sony drop the PS3 price to $399... and it cost them $650 to make 1 console.. and they are losing $250 in each console... sells go to the roof and they sell... 10,000,000 consoles in the next 4 months... that's 2,500,000,000 (2.5 Bil).... not including advertising, shipping, etc... now take a look at Sony's library of games being released in the next 4 months.. as tell me how can sony make that off game royalties...

Seriously some of you need to more realistic... Sony is not using ingame currency to pay the bills.. you know..

@trane07 - no... your frustration.. is not because what I am saying is not true.. but because you don't like what I am saying... you are always welcome to state why you think what I am saying is dumb...

EDIT:
----------------------------- -
@heavymetal3k - what the difference where the price drop happends? Europe or the US... as matter of fact... it's even worst... £150 is more than $100... don't you think... that's like double the numbers I mentioned.... I can be wrong.. but I was under the impression that... Sony in europe is the same Sony in the US and money is lost in europe or the US affects them... relatively the same way...

[heavymetal3k]

They are asking for a price drop in the UK, not here in the states, they have yet to get one.

[trane07]

no matter what you say, to make the statement "SONY WILL GO BROKE" just because of a price drop that is demanded is stupid no matter how much you want to reinforce or back up your statement. That statement was stupid. Sony won't go broke over a price drop and until you know how business runs, or are in the business discussions with sony, then you'll have room to talk and not speculate like you think you know.

*eyeroll* Really. Fanboys these days are just amazing.

[BIadestarX]

"Sony won't go broke over a price drop" actually.. Sony will not go broke... because of that.. they will not go broke.. becuase they are smart enough not to just drop prices before analyzing the financial impact that dropping the PS3 price will have.

"until you know how business runs" actually I run my own business. and for your information... you don't need too know much about business to know that companies subsidizing cost on their products can't just drop prices when they are asked to. *eyeroll* ... you are just too dumb to see that... and yes a company can go broke.. if they make stupid decisions... which is why certain companies even create supply shortages to reduce demands on products they losing money on... until production cost drops...

*eyeroll* Really. Fanboys these days are just amazing.

also google the meaning of a question mark.... I never said Sony will go broke... I asked if people wanting sony to drop prices by that much just after a US price drop by 100 and the money they are already losing on hardware wanted SOny to go broke...

[trane07]

So fanboys say they run businesses now to reinforce their statements? No matter how much you want to two-step around your stupid ass comment "You want sony to go broke" it only makes you look all the more stupid.

You don't know what sony has planned and what if they did have another price drop then how could you possibly explain yourself?

"LOL.... do they want Sony to go broke?"

What were you implying? The concept of reading between the lines is not alien bladestar. It doesn't take a fool to see that. Don't call me a fanboy for disagreeing with your dumbass assessment. It is quite clear what your post insinuated, despite the fact that you now try to hide behind a shield of innocence. But you know what's even more telling of your true nature: your posting history. Next.

[actionjackson]

Is not losing as much as you think they are. Most people still believe that they are losing $200 a system which is completely false. Sony themselves said that they plan to break even next year. Well, that implies 2 things. Cost of manufacturing has gone down substantially, and that at the current price point, they will make a profit to offset the loss they had on past systems. They maybe making a profit now, and noone would know. It does not mean that they will be selling the console for the price they are making it.

As for a $100 price drop, that's not a big deal for Sony. They will drop it again, but they will not announce it now. Why should they. Then MS and Nintendo will slash their prices to counter. $100 per system now x 1 million = $100,000,000. That is nothing for Sony. That;s if they are losing money on the system. But over 10 years and profits, they intend to make BILLIONS. So what's $100M.

[Vip3r]

I'd rather Sony went broke than me. £425 is extremely high and seeing that the US and Japan get the same thing cheaper it's only fair that we get it cheaper too.

[eLiNeS]

Buy a Xbox 360 and not worry about the high price of a PS3.

*PS3 fanboy hits head with hand,* "WOW, I could've had a 360"!

[hella whip]

I Think it'll drop to £349 before christmas and have Warhawk thrown in with it.

[felidae]

would be nice if they drop the price to 399.

[bung tickler]

doesnt europe understand sony needs them to fund the price drops elseware in to world. why do you think they charge you over $100 more to begin with... silly europe.

[s8anicslayer]

you don't make money on hardware,you make money on software

[Vojkan]

Exactly. BTW- if anyone need price cut, than it is us EUROPEANS!

[Maldread]

And i think it will happen too

[DEADEND]

The price will drop for them soon and early next year it'll drop here again to 399 or 450.

[CadDad]

To anything around $400 and you'll see the massive Sony pendulum swing back into their favor.

I don't see it happening this year though. They have the games they feel will carry them into next year and a line-up next year that is very strong indeed to keep the sales pace consistent throughout next year and I think next holiday season you'll see a price drop for the fence-sitters.

Remember the PS2 is still selling well, Sony's fan base will be ready to move to PS3 next year, when the PS2 marquee games die down on PS2 and liven up on PS3.

[Bazookajoe_83]

But i dont think someone will give it to me =( But i do believe a pricedropp in europe would give Sony the greatest sale boost so far.

[Yosking]

Im a sony fanboy and i think 500 is too high let alone 600. Im not buying any next gen onsole becuz i cant afford the prices. When i see a 400 dollar ps3 that would be great.

[actionjackson]

But their quality is unparalleled. Mostly in their TV's.

[MACHone]

I'm so tired about people complaining that the PS3 is too expensive. You got a price drop already, dammit! Yes, $500 is a good chunk of change, but get a part-time job and you can make that in a month! Or you can look at it this way:

PS3 (60GB) + Wi-Fi (Included) + HD player (Included) = $499.99

Xbox 360 Elite (120GB) + Wireless Adaptor ($99.99) + HD player ($179.99) = $729.99

Yes, PS3 is expensive, but it's a great VALUE. If you want one, suck it up and shell out the $499.99. If you don't want one, don't buy one!

[ParaDise_LosT]

Ask sony to give you $1,000 for being such dedicated fans.
I bet they won't mind losing all that cash because you guys have been
supporting them for so long, and without you guys the company would be nothing.

Right?

Morality :D

[djt23]

lol lol lol too bad for those eur guys but they really need a price drop

[jaaz]

Please send Jessica Biel over to my house. Thanks buddy!

[alexander22rednaxela]

you get what you pay for.

[dale1]

its a good idea to maybe do a console only price which has already been done at £329 on the net
but when you have the ps2 selling big numbers still you don,t want to take to much away from the money machine
ps3 loses money on hardware ps2 makes money and sells boat loads of software so its a case of walk before you run
its all ready started out selling xbox in worldwide figures so theres no reason to go to low just yet

[Gorgon]

Do you guys know how much people in Europe pay for a PS3? 600 euros. Do you know how much is that in USD? 821 USD. Yes, we actually give profit to Sony and to Microsoft too. Thats why Europe is "so important" to Sony and MS. Because we get ripped off so that they can lower prices elsewhere.

[shysun]

Didn't they just drop the price 100$?!What more do they want,360 only went down 50$,Wii has been making money from day one.Give it time,with great games, People will come.;)

[aggh im on fire]

I think the price is fine in the US but i do think the UK is getting a rough deal. £425 is a lot of money for a console, i know there selling in places for £399 at the moment but that is only till september then the price is going up again as the 80gig models role in. With the 360 selling for £279 and having more games on the shelves its obvious what people are going to choose. And to add insult they took the emotion chip out for the UK models so were paying more for less....come on Sony, people want your machine but there not going to pay through the nose for one. Lower the price and the sales will come.

[jinn]

you bought one you shall suffer.

[shysun]

Are you talking about the PS3 or the 360 "RROD"?I can't tell!:(

[MrWonderful]

hear our cries sony!!! show us some love

[level 360]

Bladestar is a stupid ignorant high falutin' fanboy.
Don't you bloody push your pathetic views on us.