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PR And Game Media: How PR Shapes What You Think About Games

"If you disagree with me, you do so at your own peril," wrote Trip Hawkins, president of the now defunct game publisher 3DO, in an irate e-mail to the editors of GamePro magazine in 2001. "....And do not patronize me by telling me the reader is the customer-your real customer is the one that pays you your revenue. And it is game industry advertisers."

In a way, he's right. Advertising dollars from game publishers and hardware manufacturers pay for the production of the popular gaming magazines....

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gamasutra.com
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bluebrad19743450d ago

kinda reminds me of when Sony got caught paying people to troll forums and message boards to promote the PS3.