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Microsoft: XBox 360 Price Drop Won't Fix Broken Strategy

Roger Ehrenberg of SeekingAlpha submits: "One month ago I came up with a list of things Microsoft (MSFT) needs to do to get the Xbox 360 strategy on track:

1. Cut the price;
2. Deal with the product defect issue head-on and move forward;
3. Make the development of E games and changes to its platform core to its messaging; and
4. Continue to develop leading-edge T and A games for the core gaming audience.

Well, Microsoft just dropped the price of its Xbox 360 line by $50 dollars in the US (no word yet about Europe). Ok, they've taken the first step, although it is a pretty wimpy effort given where the price needs to be to appeal to a broader array of gamers. But price is only a small piece of the puzzle."

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Daz3664d ago

well derr stupid headline.

Daz3664d ago

what there to disagree with, how can a price drop fix anything thats why the headline is stupid lol

tplarkin73664d ago

The headline suggests that Microsoft stated the headline. That's why it is der stupid.

But,
Microsoft has addressed all of these issues:
1. Cut the price;
2. Deal with the product defect issue head-on and move forward;
3. Make the development of E games and changes to its platform core to its messaging; and
4. Continue to develop leading-edge T and A games for the core gaming audience.

The article said that it only addressed the first one.

MewMew3664d ago

Micro$hyts still sucks and pointing out the hardware issue that happens to most X-3-Six-turd owners.

PS3 & Nintendo Wii, 4 the win!

Xeoset3664d ago

The price dropped in USA, Canada and Mexico.

darx3664d ago

Why isn't he running Microsoft?

SofaKingReetodded3664d ago

suspenseful, MS has EVERYTHING riding on this new "falcon" hardware. If even a handful of them fail, the internet is gonna explode with complaints. That will be the final nail in the 3FIXME Greek tragedy.

Chris3993664d ago

That this gent, Ehrenberg, is a complete Nintendo tramp? Admittedly, I have a PS3 and love it, I give props to the 360 too. But seriously, every post by this guy ends with the enamoring of Nintendo's dominance and innovation in the marketplace (which remains to be seen IMO).

I suspect that his idea of Wii Play is shoving a controller up his ass. The man needs to learn some journalistic integrity.

Cheers,
- C

Infernus3664d ago

I've never liked the Wii and I'll probably never like in the future. Innovation is good for the gaming industry, but you have to keep the standard up across the board. The Nintendo Wii has been bought to play WiiSports by the majority of the buyers and is brought out once in a while when friends come over as it's something to do.

The Wii is a toy imo. You can design an innovative form of controller and introduce a new way to play games, but you have to make sure the console's hardware lives up to the next gen of gaming which in all honesty the Wii just doesn't...

I know the Wii is intended for the casual gamer, however it's turned into a cheap console more dedicated to the non-gamer who'll just play it for a month and then leave it alone. Afterall that sale adds to Nintendo's total sales and it makes their console look better in many people's eyes simply because it sold more...

...Well sales aren't everything. You can sell millions of something cheap and never get to the quality of something more expensive that sold less. In a few years time I see Nintendo boasting about how good it's sales figues were for the Wii without acknowledging the fact that people bought it to play one game then left it alone.

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