The article by The Wall Stree Journal does a good job of showing how big of a deal Halo 3 is. Microsoft is going to be pumping millions into the promotion of this title and you can expect to see Master Chief's helmet everywhere as we enter the fall -- on drinks cans, on your french fries, and of course on your television screens.
Halo is one of a handful of games that seemed to strike a broader pop-culture nerve. Microsoft says it has sold a combined 14.8 million copies of the first and second installments of Halo since the original game's release in 2001. That suggests sales of around $600 million for both, putting the haul of each game slightly ahead of the domestic box office sales of movies like "Harry Potter and the Prisoner of Azkaban" and "X-Men: The Last Stand."