The stylistic Spartan battle film 300 has charged to the fastest sales start of any high-def video disc release yet, according to Warner Home Video. Consumers have purchased more than 250,000 copies of the film in the competing Blu-ray Disc and HD DVD formats since its release July 31. That far surpasses the previous hot seller, also from Warner, The Departed, which took three months to sell 100,000 copies.
So far, the Blu-ray Disc version of 300 is outselling the HD DVD version, 65% to 35%. According to Home Media Research, that mirrors the overall sales pattern this year (Jan-June), with Blu-ray accounting for 67% and 33% for HD DVD,.