Examiner.com
"Activision CEO Bobby Kotick has recently made the statement that, “The Call of Duty franchise is a force of nature. I think it is the closest thing this generation has to a Star Wars. I think it’s unique and bigger than any musical act or any movie franchise in that capacity.” While we appreciate Mr. Kotick’s enthusiasm for his product, we don’t believe there’s been a game that has come close to the cultural impact that Star Wars had when it was released in 1977. However, we humbly submit five game franchises that are more “Star Wars” than Call of Duty."
...I hope Kotick reads this. What a RIDICULOUS and DELUSIONAL statement that was.
Wait.. wha??
Aww man, you had to go feed Kotick's ego by giving him WoW. Not that it hasn't had an epic impact, just that it's another Activision-Blizzard game.
This is a very funny article but let's be honest, Mr. Kotick has done a great job in monetizing an industry. Without him, we'd all probably be playing Bubble Bobble on calculators. The man is an icon. A legend. A true hero.
I think he's simply referring to commercial success and awareness.