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The Evolution of Game Advertising

Game advertising has gone beyond the call - now pushing the medium with interactive advertising, in game advertising and clever marketing which doesn't try to push a product as openly as it once did. Instead, it uses subliminal and subversive elements to get you interested and aware of the products existence. It can only be pushed further from here - and where can it go next?

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unsunghero283765d ago

For me, having a billboard in 2142 that openly advertises "Ghost Rider" (a movie that will have been completely forgotten in less than 5 years, let alone 135) doesn't make we want to buy the movie as much as it makes me want to strangle whoever works at EA's advertising firm.

So I guess in the future I'll SUBLIMINALLY want to strangle whoever works at EA's advertising firm.

Oooohh.... Creepy.