ME: "There’s a real buzz around augmented reality technology at the moment, but much of it is focused on location-based services - finding landmarks and mapping online data onto the real world. AR gaming has been talked about, but it’s rather more under the radar.
Ogmento is one of the startups focusing on it though. The company was founded in 2009, and raised $3.5 million in Series A funding this June, before recruiting a trio of games industry execs later that month to bulk out its team. ME talked to co-founder Ori Inbar about Ogmento’s plans."