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EA, Activision to benefit from GTA IV delay

Electronic Arts and Activision are the two publishers set to benefit the most from Grand Theft Auto IV's no-show this Christmas retail season.

With Rockstar's latest title originally due for release in October but now delayed until Q2 2008, analyst firm Nollenberger Capital Partners believes that as much as USD 500 million in consumer spend could now be available for other blockbuster releases.

"We believe the lack of GTA IV this holiday season is a clear positive for Take-Two's competitors, namely EA and Activision," said analyst Todd Greenwald.

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gamesindustry.biz
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tplarkin73613d ago

We were all focused on the console war. We forgot about the developers. It's true, all other developers stand to gain from this delay.