There has been a lot of debate lately over the issue of the used game market. More and more retailers talk about plans to jump on the bandwagon, while game developers and publishers develop subscriptions and premium content to lure gamers back into the market for new copies of their games. With all this buzz and tension over the issue, has anyone stopped to ask why this is happening to video games? Movie directors don't have to worry about Netflix or Blockbuster driving them out of business. Authors don't have to worry about libraries or thrift stores cutting into their earnings. Why are game developers struggling against the sale of their own used products, and what does it mean about the industry as a whole and it's future?