What Does Hype Do To A Game?

The Internet has allowed hype and expectations to have lives of their own. Big new projects can build under an increasingly oppressive blanket of hype for years, and although hotly anticipated projects typically turn out well in this industry, there have been disappointments. It's one thing to get your name out there and promote the title of the game. But right now, it almost feels as if astronomical hype can only act as a crutch.

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