Activision Publishing's new head honcho may be the man behind Sony's tie-wearing, trash-talking fake spokesman Kevin Butler, but that doesn't mean the largest publisher in the world will be getting their own fake executive hero soon......
kind of a misleading title.
simply: this title is fake And Kotaku fabricated their title so much, you have to read in depth to actually know what they're talking about. Just get to the point dammit
Blame the submitter for changing the title and not Kotaku because they don't even mention Kevin Butler on the title.
Change the title please and thank you :)
deadoralive1337 changed the tittle to flamebait to atrract the hits and higher degree. Isn't that against the rules of N4G? Why we even have rules in this site anyway...?
Should I report this? Never did it, but I have to do an exception this time... "Activision Publishing's new head honcho may be the man behind [Sony's tie-wearing, trash-talking fake spokesman Kevin Butler], but that doesn't mean the largest publisher in the world will be getting their own fake executive hero soon." Are the guys at Tooltaku mad for some reason? lol edit: Someone change the title at least: [The Man Behind Sony's Fake Exec Hero Moves To Activision]
Wiimaniac...there are no rules here. In theory maybe, but not in practice.
Did bobby Kotick get fired or something? Cause from what I understand you can only have ONE CEO in a company. And the title and first paragraph are bullcrap. Kotaku doesnt talk much about KB or that he's at Activision. Freakin' Kotaku always trying to draw in gamers with their stupid sh*t.
And he will be CEO of Activision Publishings, not Activision Blizzard. They even mention in the article that he will have to answer to CEO Kotick.
If Activision stopped being an ass so much, maybe they wouldn't need any possible help they get.
Honestly unless he can get Activision to change how they function as a company and get Kotick to go away or at the very least shut the hell up he isn't going to be able to help much. Activision has one thing that has caused people to have a negative view of them and that one thing is Bobby Kotick. He is a douche of the highest degree and treats everyone in the company like a tool instead of people. It's his fault alone the public's view of the company is so bad.
“It was vital to have a leader who was a dedicated gamer, inspired creative thinker, and possessed the ability to manage and lead creative talent in a manner that produced both superior products.... ....and provided SUPERIOR SHARE HOLDER"S RETURNS,” said Activision’s Bob Kotick, Chief Executive Officer of Activision Blizzard. That's Kotick for you! Anyways, who ever CEO Eric Hirshberg is , he is a freaking genius to ever come up with Kevin Butler! Hope will do us PS3 gamers a lot of exclusive favors from Activision in the days to come. Another win for PS3 gamers. To those who approved this news title.... thank you very much your stupidity has got the better of your small pea brains. Thanks for the publicity, numb nuts! XD LOLZ at Kotickavision and Milkavision! XD
How did this get approved with such a poor title that doesn't even match the title of the source?
It just doesn't even make sense how can Kevin Butler join Activision it just boggles my mind he's not a game developer i guess we have idiots on here that approve anything.
Nightshade386 (1) | 20m ago drummerx2709 (3) | 17m ago BIoodmask (5) | 17m ago Da Ill One (1) | 18m ago killyourfm (2) | 19m ago THAT'S how it got approved.
Kevin Butler VP of Sony relations with Activision
My bad for approving guys :/ I should have thought about it more... But you know it would have been approved anyway
of course bloodmask approved it.
“Eric is unique in this regard. There was no one we could find who possessed the unique blend of skills that Eric brings to Activision. His experience helping to develop strategies for his clients like Sony’s PlayStation, Direct TV and HTC have given him unique exposure to video games, SUBSCRIPTION-BASED ENTERTAINMENT and the delivery of mobile content,” continued Kotick. SUBSCRIPTION-BASED ENTERTAINMENT Hmn... at least he will still be handling the Kevin Butler ads which is good.
Slowtaku and HipHopGaymer are the QUEENS of misleading titles. I wish the community could vote on banning them from posting.
I saw Kevin Butler and Activision in the title and thought to myself this is going to be good or at least funny.... sadly it was neither.
That was the point. 300 degrees already -___- *walks away*
Thats not "kind of" thats straight up lieing. Though on the point this guy Activision is getting seems pretty cool. I wonder what he's going to do for ActiBlizzard.
Kevin Butler did great PR work for Sony, and he'll do the same for Activision. Even if he isn't necessarily 'joining' them, Activision is still tapping him for public relations.
going to activision??? FAKE
It takes more than that to save the relations of a company like Activision, I still dont touch their stuff unless its preowned.
I completely agree
Yeah, not even close to what the actual article says.
Yeah, WTF with this title? Hopefully mods would delete the story, or change it.
Do a search for "kevin butler joins"...and omg nothing comes up! Article should be deleted or at least forced to change the title.
Fake? I'm as real as that pimple on your face.
OMG, my mom said no one would notice.
Kevin Butler JUST KNOWS.
kevin butlter is going to be bigger than billy mays
I dont get it what happened?
nothing...the title is just horribly misleading..
misleading article gosh MS is trying hard tonight
hmm, one thing, perhaps : kotaku is ms employees, or just dumbs :)
Huh?? MS?? umm ok then fu MS!!!
Conspiracy theory's FTL!
Misleading comment, Sony fanboys is trying hard tonight
trolliing comment idiots are trying hard tonight
ok so I am reading this right?...the new CEO of Activision is the man responsible for marketing 'like' Kevin Butler?...and he plans to try similar things with activision's marketing... as far as titles go...thats about as blatantly misleading as something can be...
No. Kevin Butler (Jerry Lambert) is going nowhere near Activision.
Use the real title (which is confusing in itself, but still).
wtf @ changing the title from the original, grow up.
If he did why does that matter I really don't know much about who this guy is!! Does he work for sony?? keep seeing him in sony articles!!
Kevin Butler is an Actor. Not a very successful one but an actor nonetheless. He was actually on one of my favorite shows for a couple of years. Back in around 2005 or so. Scifi networks show Scare Tactics.
How did this even get approved with a title like that?
Ok, why would someone disagree with this question?
*bill gates joins sony* LoL
New title: "Eric Hirshberg, the man who created the Kevin Butler persona for Sony, joins Activision's marketing team".
I think "Eric Hirshberg joins Activision's marketing team" should be the title and if no one knows who Eric is, they can (dare I say) read the article.
this is all wrong. who submitted this crap?
Kevin Butler's real name is Jerry Lambert.. who wasn't mentioned once in this entire article.
go get em Stevie Spring
[email protected] title. Really........How can you lie to someone's face, er, monitor (?) like that!
lol...this is funny in so many ways.
Don't jump on the misleading title bandwagon for too long. This was the original title that Crecente had up, but then he realized how it would've been misinterpreted, so he changed it to how it is now. These are comments from him on the article with someone else: (Quote) ClavitoPAZ 02:47 PM Wow!!! What a very misleading title!!! :( Reply Brian Crecente approved this comment Brian Crecente 02:55 PM @ClavitoPAZ: Ha, wow, hadn't even considered that the hed could be referring to the actor and not the creator. Tweaking now. Holygriever 02:59 PM @Brian Crecente: Well, I felt mislead by the title as well. Dunno if you got around to fixin' it, Crecente, but I think it is misleading as of now. Just my thoughts. Brian Crecente promoted this comment Brian Crecente 03:11 PM @Holygriever: This is what it says now: The Creator of Sony's Fake Exec Hero Moves To Activision (End Quote) He didn't intentionally mean it to cause trouble. Don't give deadoralive1337 any more unnecessary insults.
Wait so activision want to have their own spokes man like KB , lol. never!!!!!!!
well that was the last straw for me. Im sick of misleading titles and im done with kotaku, my heart broke when i read that title and thought kevin was gone to the dark side. Thank god its not true.
People on N4G are really slow.
Activisions image problems can be summed up in one word. Kotick. Get rid of the smoke, you'll find theres no fire.
isnt that saying suppose to be the other way around cause in that form rite now it makes no sense get rid of the fire and youll find theres no smoke i think that makes more sense edit: if it is rite though then can someone explain it to me as to why it makes sense, that way this misunderstanding will be solved
The proper expression is "Where theres smoke, theres fire." The point I was trying to make (and failed by the sounds of it,;P) is that Activision dont really have any problems, other than this knob Kotick who somehow has leap frogged Jack Thompson as the most hated persona in gaming. If you removed the smoke (Kotich) you'd find no fire (reasons to hate on Activision.) Hence get rid of the smoke and you'll find theres no fire. BTW Isn't should have a capital I and an ' in it. Around should have a ? after it. Cause should be because and start with a capital and rite should be spelt right and a . after sense, and thats just your first sentence. Na, I'm just kidding, I'm no grammar police. PS Although "Frogged" isnt a word "Leap Frogged" is an acceptable verb in this context.
Activision's image problem might be Kotick but even with Kotick gone, with their current business goals, they're still the same old milkdivision aren't they? If Kotick went their image problem would be somewhat better but if they keep going on their current path, they'll still be hated just slightly less.