"...During the fracas, over a thousand upset customers had the same idea. They e-mailed the ESRB, hoping the rating board would use its clout to force Blizzard to back down. When Blizzard did, the ESRB responded to the complainants with an update of the situation and a promise to help with any further concerns. And in doing so, they committed one of the most ironic faux pas in recent gaming memory:
They hit Reply All."