How to Train Your Hype Dragon

The writer explores the phenomenon of video game hype and why we, as gamers, love it as much as we hate it.

Read Full Story >>
The story is too old to be commented.
StillGray2752d ago

I've always had a love/hate relationship with hype. Buying into the hype for Diablo II and Baldur's Gate II was exhilarating, though Hellgate London disappointed me more than anything else.

iseven2752d ago

I only love it when marketing companies think outside the box of traditional marketing. Example: Portal and Halo ARGs. Only then do i appreciate the hype.

NikoleSmash2752d ago

Hype can def hurt a game too, it happened to Too Human.

StillGray2752d ago

Too Human was an awful, awful game.

Out Now! >>
Out Now! x
"It’s a joy to simply spend time in a world so expertly crafted" 9.5/10 "It was definitely worth the wait!" 9.5/10 "The game will shock and surprise you!" 9/10