The writer explores the phenomenon of video game hype and why we, as gamers, love it as much as we hate it.
I've always had a love/hate relationship with hype. Buying into the hype for Diablo II and Baldur's Gate II was exhilarating, though Hellgate London disappointed me more than anything else.
I only love it when marketing companies think outside the box of traditional marketing. Example: Portal and Halo ARGs. Only then do i appreciate the hype.
Hype can def hurt a game too, it happened to Too Human.
Too Human was an awful, awful game.
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