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Blizzard's Real ID Snafu: 4 Lessons

Blizzard became the target of its own flame war after deeming that its forums would soon require the use of real life names.

The Battle.net community backlash forced Blizzard to backpedal, removing the Real ID requirement in forums for World of Warcraft and Starcraft II. However, Blizzard head Mike Morhaime's language ("we've decided at this time") leaves the idea on the table.

Here are some things Blizzard should keep in mind if it wants to try Real ID in its forums ever again.

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technologizer.com
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