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Submitted by MK_Red 1653d ago | news

Lagging PS3 Sales Hurt EA's Margins

Electronic Arts is still a staunch supporter of PlayStation 3, but the firm said Wednesday that slow sales of the console are a prime reason for shrinking operating margins.

"Point blank, this cycle is developing quite differently than the last cycle. The next-gen hardware build is going a little more slowly." He said that last cycle, EA was on PS2 in a "gigantic way," and of course that platform ended up leading the market.

"This time, there's been some unexpected strength with the Wii and the PS3 hasn't--yet--performed as well as we expected it to. That probably has a bigger impact than any other factor on our margins." (Grand Theft Auto IV, Halo 3, Industry, PS3)

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