Ubisoft: There Will Be a 3DTV in Every Home in 3 Years

Ubisoft believes 3D TV penetration will be optimum within three years.

[wiggles]

That's a pretty bold statement...I can't wait to see how fast you eat those words... 3 years would be if we could find a 3DTV in a vending machine....5 years is even a stretch for EVERYONE to have

[piroh]

Warner, Sony Pictures and other movie companies will support this just like Blu-Ray
plus PS3 and next-gen consoles support will make 3D popular

let's wait and see

[nveenio]

Hehe..."penetration" ...

On a serious note, every home that has a HDTV now will have a 3DTV in 3 years. It sounds like a short time, but just think back to 3 years ago. 3 years ago, there were hardly any PS3s in homes. Now there are like 60 million. No one needs a PS3. Until just a few months ago, they were really expensive. But it happened.

[nickjkl]

iven difference is

3 years ago everyone that ad a sdtv had it for like 7 years

[DelbertGrady]

60 million? lulz.

[OSU_Gamer]

@inveni0

PS3's were not as expensive as 3DTVs. Not to mention the glasses if they are still required in 3 years. Also, for the people without a PS3, you need a 3D BluRay player.

[Ju]

"3 years ago everyone that ad a sdtv had it for like 7 years"

And maybe 70% of those still have.

Maybe only a minority who have HDTVs will adopt to 3D; but the majority who hasn't upgraded to HDTVs will go with 3D right away, skipping the HDTV upgrade wave.

Funny, most people with an HDTV are also impressed with 3D, maybe more so than the ones still having an SDTV. Simply because those are usually on the edge of new tech more than the rest.

[jjohan35]

Not until the industry sets standards on 3D technology. Right now everyone has proprietary technology which makes it expensive for consumers.

[tplarkin7]

Unless they figure out how to make our current TVs "3D", it won't happen. 3D with glasses will never go beyond 10 percent of homes.

[kneon]

It will go well beyond 10%, but not as fast as Ubisoft think. I expect by the end of next year it will be hard to buy a tv over 32 inches that isn't 3D ready. You just won't necessarily get the glasses bundled with every TV. But once you have the TV many people will eventually go out and buy the glasses.

The prices of TVs continues to drop at a very fast rate. The main reason 3D Tv are so expensive right now is that they are only putting it in higher end TVs, and because they can charge that much and still sell to the early adopters. Those higher end TV will soon become the mainstream TVs. And by soon I mean this time next year.

[Ju]

I would even think, those 3DTVs don't cost them more to make than a regular TV. In contrast to glass less TV, the panel is just a standard panel with high frequency refresh rate and custom electronics (sync to glasses and new HDMI standard to alternate frames). It will be cheap like regular TVs as soon as 240Hz will become mainstream. - It'll shift the costs into glasses. This is true.

That's also why I wouldn't expect glass less 3D hitting the mainstream any time soon. This requires a complete new panel and basically the glasses cost embedded within the TV. And those TVs work differently in 2D, basically wasting all that fancy additional tech on 3D, while current one simply improve the quality of 2D content.

[evrfighter]

10% was exactly what I was thinking before I scrolled down to your comment.

[BeaArthur]

That's one of the most ridiculous things I have heard in a while. There are still plenty of homes without and HDTV.

[kneon]

Yes but when they do eventually upgrade they will have no choice but to get an HDTV. Just try and buy an SDTV, you're lucky if you can find more than one or two to choose from and they won't be any bigger than 26".

It will soon be the same situation with 3D, it will become hard to find a TV that doesn't support 3D, so if you are buying a TV you'll be getting 3D whether you want it or not.

And HDTV penetration in the US is now over 65% so anyone still without at least one HDTV is in the minority. That means SD content will rapidly start to fade away in favor of widescreen HD content. That will help push even higher HD adoption.

http://washington.bizjourna...

[BeaArthur]

Maybe, but it won't be in 3 years. I bet that 3D TV's won't have completely replaced HDTV's in 3 years.

Yeah, but that's after HDTV's have been out for half a decade. With only 65% after that amount of time, anyone who thinks 3D TV's are going to be in every home within 3 years is delusional.

[kneon]

3D likely will almost completely take over new HDTV sales within a few years. Only the very cheapest TVs won't support it. But there will still be millions of non-3D TVs out there, that will take at least a decade to overcome. But the important thing to watch out for is the percentage of homes that have at least one 3D TV. Once the TVs are out there in quantity then you just need good content to get people motivated to go out and buy the glasses.

[BeaArthur]

We'll have to wait and see. I personally have no interest in wearing the glasses and although Avatar was cool in 3D, every other 3D movie I've seen just relied on cheap tricks and didn't enhance the experience. Until there is a good amount of support (true 3D movies and TV stations) and until I can watch without the glasses I won't be going out of my way to buy one. If all the HDTV's are gone and only HD3D TV's remain then so be it but until that day I won't be buying a 3D TV.

[DrierofLeaves]

60 million PS3's? PS3's total worldwide sales are at 35 million :s

[k-Lan]

Ubisoft couldn't be more wrong. Most people i know (besides gamers) don't even have a HDTV yet because they say they're still too expensive. I for one will not be changing my HDTV for quite some time. Why the hell would i go out and spend another thousand or two on ANOTHER tv so soon? I'll pass unless i see something that blows my mind, which is highly unlikely. Until the glasses are gone i wouldn't even consider upgrading anyway's.

[Christopher]

I can't see in 3D due to being legally blind in one eye.

That's -1 household for ya, Ubi.

[ABizzel1]

There won't be a 3DTV in every house in 10 years let alone 3. The attachment rate may be at 20% or more in 3 years. But first make 3DTV's without the need for glasses affordable and then everyone will be happy. Glasses aren't bad since if you go to see a 3D movie what do you use?, but no glasses would be better.

[Omega4]

Very doubtful, there aren't even HDTVs in every home and they released more than 5 years ago. 3DTV will only be in everyones homes when 3D without glasses TVs are as cheap as 2D HDTVs

[sikbeta]

"there aren't even HDTVs in every home"

That's the point dude, Electronic Manufacturers can fully Support 3DTVS, when prices go down and "adapt", at the same time HDTVs will cost even less to get rid of them and after that there will be no other choice than 3DTVS, pretty much what happened with HDTVs and SDTVs in the last few years...

[asyouburn]

buying 3d tv's i the future, its more of "the new tv i just bought has 3d support! i had no idea!" realisitcally all you need is 120hz, right? so each eye can run at 60.

[Wizziokid]

In a lot of homes maybe but not every, not even close.

[GiggMan]

Definitely not in every home, but that's more than enough time for it to be in my home. :)

[gameseveryday]

Thats what people said when Blu Ray was first released.

[DrierofLeaves]

True, but I highly doubt 3DTV's, which cost in the thouands, and need 3D glasses, which are at the very leasst $150 apiece, and arent even cross compatible across different manufacturers, and which in general face a lot of barriers to popular adoption (some people cant even see 3D), will ever REALLY make it big. At least, not unless glassless 3D technology becomes popular.

[nveenio]

Glasses are NOT $150 each. Jeez. Go to Best Buy.

[kneon]

no, they are $149.99

http://www.bestbuy.com/site...

But they shouldn't cost that much, there have been companies selling such glasses for as little as $30 for a couple years now. if only we had a universal standard for the signaling to the glasses then the price would plummet since you could buy the glasses made by anyone, not just your TV manufacturer.

[va_bank]

Best buy also sells HDMI cables for $100+, so what. There will be plenty of cheap 3D glasses if this thing takes off. I didn't believe it at first, but with every manufacturer, movie company and game developers cramming this down our throats, we may not have much choice in the future.

[Ju]

I think it will be faster than BluRay.

Remember when we (they ?) argued that BD is just a minor upgrade to (upscaled) DVD ? Well, nobody will argue 3D looks like current DVD or BD content. The effect is just nothing to compare with. There will be no arguing. As soon as you see it, you would want to have it.

Even though, currently, the price is a barrier. If you can have a cristal clear 2D image and get 3D for free, why wouldn't you take it ?

[TheLeprachaun]

If manufacturers can get rid of those damn glasses for a decent price! Even then, not 'every' home will have one.

[k-Lan]

They're gonna had to get rid of the glasses completely if they want my money. I'll take an OLED tv instead. ;)

[TheMART]

"Ubisoft: There Will Be a 3DTV in Every Home in 3 Years"

LMAO!

In EVERY home Ubisoft? 3D?

Muahahaha

You do know Ubi, that it took what, 5 years to get HDTV into about 10 to 20% of all homes/TV's out there? You really think that 3D will enter in every home in 3 years time? With normal HDTV's being much cheaper and no real 3D content, until summer 2011 only die hard technerds might buy a 3DTV with stupid glasses. When glasses free 3DTV will be here, the sales number will be rising, but still then, everyone that bought a HDTV the last few years won't upgrade. Nor will many other people that choose a normal HDTV over a 3DTV because of price and other reasons.

The heat in Europe right now must have damaged their brains.

[iistuii]

I can't ever see 3D.

[-SIXAXIS-]

Yeah me too, I experience life in 2D. I'm not really sure what depth is.

....

[iistuii]

Can i get disagree's for not being physically able to see 3D.

[Colonel-Killzone]

If this Decline in jobs keep happening then NO. I don't see this happening especially with all the people getting layoff and the lack of jobs and a lot of people having financial issues you think they are gonna worry about characters popping out of their Tv instead of taking care of their families ? Yea Ubisoft keep thinking that........

[ukilnme]

Totally agree. I hope things turn around to make this a possibility.

[Snakefist30]

Maybe Because Technology Is Becoming More Cheaper Nowadays.

EDIT:Guys if u look at ps3 in 2006 ps3 was $600 back then it was very expensive.But 3yrs later it has become $300 it has become cheaper and more affordable and each and everyone has a ps3 at every home and not only ps3 HDtvs has also become ah little bit cheaper but it will become more cheaper with arrival of 3DTVS.Technologies cannot stay expensive for too long it will become cheaper yr after yr.

[BYE]

I'm more interested in OLED technology to be honest.

However, if a TV with OLED and glasses-free 3D comes to the market, all the better.

[White-Sharingan]

lol no

[siyrobbo]

makes no sense to me, there isnt even a TV in every home, i know 1 or 2 people who don't have a TV at all

[ndibu]

Lol lol lol...10 years maybe. Most homes don't even have normal flat plasma tv's, let alone HDTV's, no way 3D tv's pick up that quickly.

[creepjack]

There still wont be an HDTV in every home in 3 years.

These corporate types really are out of touch with reality.

[Sitdown]

been in the mountains. There are some people who don't even have a sdtv in their house.

[stonecold1]

2012 until i finish of paying my tv then im going to straight to 3d tv

[SkylineR]

There's people out there that still can't even comprehend what HDTV is or what Digital TV channels are. They're still on their analogue TVs.
So I don't know what ubisoft is smokin' because they'll be saying to themselves "damn, we were way off" in 3 years time.

[PopEmUp]

what happen if they hit the jackpot?

[claterz]

I think when the next consoles come out there will be a huge boost in 3D TV sales, it's kinda obvious Sony are going to be using 3D tech in the PS4, and so will Nintendo and MS (probably). By then you might not need glasses so more people will be up for buying a 3DTV.

[Darkfiber]

Hahahahaha. Well, you're wrong about that one since I know I wont have a 3D TV in 3 years.

Also, "every" home? Really? Do you know how many poor people there are out there? Do you know how many people still have standard def TVs? Jesus, morons.

[ChickeyCantor]

I just paid €1600,- for my 52" tv.

No thanks ubi.

[BigKev45]

Uh, not in this home Ubi.

[aviator189]

Wow, I'm still amazed at the bold predictions some people/companies can make. And when the time comes to a close when their sayings are supposed to come true, they'll make up the most ridiculous things like "Oh, we meant blah blah blah..."

Anyways, I doubt this will come true in the near future at all.

[LeonSKennedy4Life]

Why is glasses-free so important?

They're comfortable...

You know, 175 Million Americans wear glasses 16 hours of the day. I find it hard believing that you guys are completely opposed to wearing them just while you sit in front of a TV.

[cjflora]

They're kinda spendy too though. Think of how expensive it would be if you wanted to have people over to watch a movie. I alone have 7 people living in my house. I'm not spending $1000 on glasses.

[TheLeprachaun]

It's irrelevant if they're comfortable or not. I refuse to have to put on glasses to watch tv, it just feels wierd.... They also cost money, you've got to have one for everyone etc....

3D might be cool, only when they get it without glasses. Until then, don't bother.

[BYE]

It doesn't fit into lifestyle and takes away freedom.

What if I wanna wear Gucci sunglasses inside my living room? Guess what, I can't, because Sony and supporters want me to wear their glasses.

[va_bank]

Let's say you're sitting on the couch, watching Hannah Montana:The Rehab and suddenly get a craving for a sandwich. You're alone, because you had to send your friends home because you don't have four pairs of 3D glasses. You get up turn away from the TV: "Oh, sh*t, my room looks all weird, I better take these off." You go and make a sandwich sit back down and put the glasses back on: "Oh sh*t, I just smeared mayonnaise on the glasses, now I gotta go wash them". You wash them, dry them go back to the couch. Put them down, pick up your sandwich, sit down *CRRRRAAAACKKKK* - yep, you sat on them. You get up and go look for your friends to see if they would still talk to you.

[phantomexe]

I have a ps3 and there is no way i'm going ware glasses when playing a game just to see it in 3D. I'll have to pass on sony 3D idea. Nintendo had the smart idea.

[cjflora]

I would be interested to see how many people even have HD tv's right now. I still imagine a very large portion of people who still have 37" CRT style tv's. Not to mention we aren't exactly living in the best economic period in our lifetimes.

Wait, these guys are canadian right? Well they're on their way to a socialist gov't so yea maybe all canadians will have them if they continue to move in that direction.

[djslapdash]

I predict UBISOFT was smoking something when it came out with this prediction

[CrIpPeN]

Has everyone even got a LCD TV yet? LOL!

[PirosThe4th]

I dont... I use a 1080p monitor with HDMI... only cost my 200 bucks and it looks ten times better.... lol

[ElementX]

And in 5 years, everybody will have vision problems.

[Leathersoup]

I will be happy to let Ubisoft purchase a new tv to make that statement true.

[-SIXAXIS-]

I can GUARANTEE that in 3 years, not every home in the United States and Canada will have a 3D TV. I know mine won't because we bought a $3000 LED TV last September.

[BX81]

Damn the most expensive tv I purchased was LED viewsonic about 4yrs ago HD 32" for $1300. LMAO it only has 1 HDMI port! I'll have my new 3D tv during income tax season. I usually get around $6,000 back, so I can pay off my car and get a 3D tv. Sweet!

[Spenok]

That's what I'm waiting for, tax season FTW!

[Bluemaster77]

A tad too ambitious are we Ubisoft , HDTVs still aren't a majority in the market I highly Doubt 3DHDTVS will see half that success

[labwarrior]

If you need glases to see 3D, who on earth would bother, when to wtch a movie you owuld have a family all wearing glasses

That would make the neighbous laugh for 60 years at that family

[asyouburn]

cuz i base all my purchasing decisions around what my neighbors like. actually, i better call my neighbors now and ask them what im gonna eat for lunch! wouldnt want to go hungry

[GigaGaia]

It would be true if 3D TV would drop below 1000$ like current 1080p tv.

[ReBurn]

I believe that in 3 years every new HDTV sold will be capable of displaying 3D images, but I don't believe for a second that every home will have one.

As far as 3D goes the technology needs something really compelling to push it. Something that's not a gimmick that showcases depth of field and how that can enhance experience rather than the standard flaming balls flying at your face shtick.

[asyouburn]

porn. THAT will sell

[phantomexe]

damn hope i hit the loto > >...Not everyone has a hd tv yet. I got friends thats still have standred tvs for there ps3 and xboxs and don't care to hurry to get the HDtv. No way in 3 years.

[rock_solid]

wrong.

[condorstrike]

in 3 years...LOL...crack is wack.
there's still people out there with broom sticks changing channels, 3Dtv is going to take longer to incorporate than color television, specially with a bad economy.
shoot it might still fail, the way of hd-dvd and laser disc, specially since people are already fed up with 3D movies and the spike in prices at the theaters.

ohh, if regular people only knew that most PCs are 3d ready without the need for a new screen, just glasses...:p.

[SuperStrokey1123]

In a recession? Really? Unless ubisoft wants to start giving them away i dont think so.

[CzarPickles]

I will never own a 3d tv. I tried one out at best buy and they are a colossal waste of money. They are hoping people just fall over themselves for this shit, and unfortunately, it looks like they will. Not this guy, never.

[josh14399]

unless you can get 42" decent make 3dtvs for £500 in 3 years i doubt i will have one because i don't believe in paying more than £500 for TVs

[0oAngeluso0]

Considering HDTV's have been around since the 1980's and viable in the 1990's and right now in 2010 there is only 59% saturation, I am going to say this wont happen. There for sure wont be a 3-D television in my home in 3 years. I am not going to wear glasses to enjoy gaming or movies.
I also tend to get migraines with 3-D effects. So pass. Did somebody tell Ubisoft that over 20% of the population physically cant view 3-D? This is worse then that laser tag stuff at their E3 show...

[jhani]

bullshiit! They are saying it as if it will be free or ubisoft will get everybody a free 3d enabled tv..hahah

[tiamat5]

In every home? No. More then the haters believe? Yes.

[TruthbeTold]

I just finally got a 65 inch 1080p TV in place of the much smaller one I'd been using. Buying a new TV is going to be far from my mind for alot longer than 3-4 years.

[coojo]

ill just wait for the 4dtv

[Kassanova07]

Not in this economy.