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Sainsbury's calls for lower games RRPs

The war between retailers and publishers looks set to once again erupt over software pricing – with Sainsbury’s last week issuing a fierce battlecry.

The supermarket chain used its entertainment conference to throw down a warning to publishers that it will not continue to swallow the cost of cutting games RRPs itself, with non-food MD Luke Jensen firing: “We will not bleed margin on your behalf forever.”

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Wizziokid2635d ago

I would love to see cheaper games but I can't see it happening any time soon, especially Activision titles ;)