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Game Reviews Can Amplify or Reduce Word of Mouth Buzz

In recent years, publishers have seemingly placed a greater and greater impact on Metacritic scores, and there's a reason for that; positive reviews or negative reviews do seem to have an impact on a title's sales. The folks at EEDAR, in collaboration with SMU Guildhall, recently conducted a new study on the impact of critic reviews and ultimately found that "the relationship between video game sales and professional review scores are not correlative but causal."

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industrygamers.com
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GWAVE2631d ago

Well no duh. That's why every other day Microsoft/Aaron Greenburg would tout how they are dominating Metacritic....

....at least, that's until Sony's games began to dominate Metacritic. Now we're just back to the sales argument.