Submitted by BYE 1854d ago | article

The cost of Blur’s poor sales

MVCUK: "Though Blur may well have gone on to sell plenty more in June, it’s highly unlikely that 31k unit sales will bring it anywhere near the levels Activision would have expected." (Activision, Blur, PS3, Xbox 360)

Alternative Sources
vhero  +   1854d ago
Bad games = poor sales... To be fair racing genre is dying. Very few racing games hit the 1 million mark these days people are looking for something better than arcade style racing.
thereapersson  +   1854d ago
Gran Turismo!
GT: 5 is going to fly off the shelves!
krisq  +   1854d ago
I somehow agree with you, I have a feeling that such long development time killed the momentum a little.
#1.1.1 (Edited 1854d ago ) | Agree(1) | Disagree(13) | Report
zootang  +   1854d ago
Maybe us in the UK thought it was a game about the music group blur after all they nicked the logo
Jamaicangmr  +   1854d ago
@ krisq
I don't agree that GT5 has lost any momentum honestly. Many expressed their frustration by threatening to move on. However they never did because lets be honest, move on to what? What's out there that could really be considered a replacement for the GT5 jones?.... Exactly.

Many of us where just upset at the lack of release date but now that we got one. All is right with the world again.
sikbeta  +   1854d ago

lol What?

You're underestimating the GT Franchise dude, this is not just a racing game, this is one is The Real Driving Simulator...
krisq  +   1854d ago
I'm a huge GT fan and I will buy it too.
I have no doubt it will sell very well. I'm just talking about the momentum, it's seems to be slowing down. I'm not so pumped anymore. Are you?
Another thing that also worries me, is the amount of hype GT5 will have to face. It may tear it apart. Alan Wake is a great example.
#1.1.5 (Edited 1854d ago ) | Agree(1) | Disagree(3) | Report
Rainstorm81  +   1854d ago
Im sorry, but GT as a franchise has such a deep history, thats what adds to the hype and expectation. To be fair Alan Wake isnt in the same situattion as GT is.

In this case i think GT will surpass expectations of racing fans, and go beyond the hype.
krisq  +   1854d ago
Yeah, I hope you're right
but this is exactly why I'm afraid it won't deliver on all fronts. People are simply expecting too much.
And Alan Wake was one of the few examples. I think the latest is Crackdown 2.
Rainstorm81  +   1854d ago
But you should also look at the games you are comparing Crackdown 2 and Alan Wake.

If polyphony digital makes good on everything that was said to be in the game i think it will be fine, people are going to nitpick because thats what people do, also Remedy & Ruffian arent the perfectionists that the guys over at PD are.

I honestly believe that they couldve released GT5 already but it seems like they are trying to craft the racing game of a generation not a flash in the pan game like BLUR.

1000+ cars, a viable online and realistic racing wouldve had me by itself. Let alone the laundry list of improvements over any of the previous versions. If they accomplish everything that they set out to do, what other racing game will be able to compete?

Forza is a good game, but its a David and Goliath battle and more times than not Goliath wins......but only time will tell.
free2game  +   1854d ago
Gran Turismo's sales have always been inflated. GT3 only "sold" as many copies as it did because for a long time it was bundled with the PS2.
emil1  +   1854d ago
even modnation sold better
LoVeRSaMa  +   1854d ago
Thats because Modnation raver was innovate and reminds people of the old style racing games like Crash Team Racing and Mario Kart + Customization.
kevnb  +   1854d ago
nothing to do with sony pushing mod nation hard for months and months.
Keyop  +   1854d ago
The only reason this sold badly was because it was a week behind Split Second and up against Red Dead and Mod Nation Racers on its release day. Had they waited another month for some clear air it would have faired much better. Timing is key and they loused it up badly with their scheduling.
Red-Dead-Roar  +   1854d ago
or because a racing game should be about racing. not shooting.
kancerkid  +   1854d ago
The cost of the poor sales is that developers will be less inclined to delve into new IPs and we will start floundering in the bullshit Sequel4, Sequel 5 games that are the same ol, same ol.

I can't wait to buy this game which is a masterpiece both gameplay wise and technically.

How many people do you know CANNOT wait to buy the next COD game even though there is practically nothing known about it yet? Exactly.
RedPawn  +   1854d ago
Can't race like a big boy, when you don't have the gas money.
Quagmire  +   1854d ago
Split/Second was way better anyways
#4.1 (Edited 1854d ago ) | Agree(5) | Disagree(5) | Report | Reply
RedPawn  +   1854d ago
I'm bored Quamire, please excuse my poor humor right now.
#4.1.1 (Edited 1854d ago ) | Agree(2) | Disagree(1) | Report
kevin360uk  +   1854d ago
Not really that shocked
Bizarre Creations had the chance to showcase something quite special under Activision, but they produce a basic power-up/weapon based racing game which lacks any originality. Split Second showed what could be achieved with a bit of creative thinking.
I love Bizarre, but they can do a lot better than Blur.
ElementX  +   1854d ago
I bought Blur, but I haven't played it yet!
ElementX  +   1854d ago
What? I did buy it! I will take a pic later and post. I've been playing Lego Potter and Singularity. Oh! And Alan Wake. I bought too many games at once.
tedthegamer  +   1854d ago
Here's why it failed
A full and detailed opinion piece on Blur's failure bringing together some of what has already been said here: http://n4g.com/news/558701/...
jaosobno  +   1854d ago
“from a business perspective, we are targeting Blur to do for racing what Call of Duty did for shooters” - what's that, degenerate the genre?
chase167  +   1854d ago
wasn't the demo only on 360
chase167  +   1854d ago
why wasn't this demo on the ps3
or maybe its just activision
F4sterTh4nFTL  +   1854d ago
Who would buy a game called blurrrrrrrrrrrrrrrrrrrrrrrrrr, Need For Speed sounds much much cooler.
HagenBombel  +   1854d ago
drop the sp
this game would have been one of the biggest summer-sellers if they droped the sp and only released this game on psn/xbl like Blacklight: Tango Down. or make it a budget title. dont get me wrong, i think the sp is fun to play too but the mp makes this game really special. im a fan of this game and even i just rented it and played the beta a lot. 69 euro( at gamestop) was an CRAZY price for this game to come out with. now you can get it for around 40Euros at Amazon.
releasing it next to the fresh and next gen looking split-second was a bad decision. split second is fun for a short rush but it is nowhere as deep as blur.
xg-ei8ht  +   1854d ago
Exactly, if there had been a demo i may have bought it.

Sorry but for a racing game, you have to know that it feels right before you buy it.
qiqi8866   1854d ago | Spam
Bluemaster77  +   1854d ago
I thought it was a decent enough game
DARKrage34  +   1854d ago
I like Blur...
...pretty addictive at times, but it has such a lame presentation to it.

The layout screen almost has put me to a bore. The racing is still rapid and fun, but customization could have made this game a whole lot better!
gii bro  +   1854d ago
Releasing the game at the same time as RDR & SMG2, bad.....trying to take on Mario Kart, suicidal!
Coheno  +   1854d ago
Wether the game had sold 25 milion (MW2) or the 31k that Blur did, we all know Acti wouldn't have forked out their bonus! Nothing new here...moving on...
ian72  +   1854d ago
I'm not suprised Blur didn't sell great. I wasn't going to get it but it was on offer for £25 so I thought why not. The same with Split Second, saw it at £25 and got that also. Wouldn't have got them at full price.
They are both good games (not great, but good).
GFahim  +   1854d ago
and the things is
if this game was released on the wii and hit 31k, lots of haters will just jump in and say 'the wii is a kiddie console blah blah'

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