In an interview with CVG at the Develop conference in Brighton, Mark Rein admitted that his game was going to get pummelled beyond belief by the might of Halo 3:
"All those records we broke with Gears of War are going down on September 25," Rein told CVG, "We've had a nice nine, ten months of being the record holder, and now we're going to get our ass kicked. In a good way."
Rein is referring to the records that Halo 2 held prior to Gears' release. Being that Halo 2 was the most played game on Xbox Live for over 2 years. Gears' impressive gameplay quality crushed this great Xbox Live title, but Rein feels that it is fine to be outperformed by a 'third generation' Xbox 360 title.
CVG, however poses a good question to gamers abroad: Will Halo 3's inevitable record-breaking sales success be crushed by the multiplatform GTA IV a month later?