A little over two years ago the PS3 was a struggling console with an identity crisis. These days however, the PS3 is enjoying increased sales and a slew of must have exclusive games.
One of the most overlooked aspects of Sony's steady rise has been an increased emphasis in great advertising. How many of us remember when the Xbox 360 had a strangle hold over advertising? For example, Grand Theft Auto 4, and other high profile multi-platform releases were consistently shown with commercials featuring the Xbox 360 logo. How times have changed.