Eidos CEO Bill Gardner has said he doesn't believe that PS3 is priced too high - but conceded that even a USD 100 price drop may not be enough to sell the machine to the mass market.
Speaking in an interview with GamesIndustry.biz Gardner said, "Sony is a big company. They know what they are doing.
"I don't think [the price cut] is enough to reach the mass consumer, but I think it is enough to get it moving again, and it will move a little bit further, and they'll need to do it again and it will move a bit further."
According to Gardner, PlayStation 3 is good value considering it includes a Blu-ray player at a relatively competitive price point.
"Go buy an HD or a Blu-ray player. Go ahead. Tell me what it costs you. Then take a look at the PS3," he said.
"I don't think [PS3 is too expensive. I do think we'll start to see additional people pick it up and use it, maybe not necessarily exclusively as a game player but as a Blu-ray player and a game player, and there is an advantage to that."
For more from Gardner, including why Eidos doesn't believe in producing day one software for new consoles, read the full interview.