Microsoft’s attempt to be hip and cool in mobile is a bust. The company has decided to stop introducing new Kin-branded phones and will scrap the device’s European launch. Instead it plans to integrate Kin into its existing Windows 7 Phone team.
But, from the start, Kin devices seemed doomed. The phones got tepid reviews and were plagued by reports of extremely poor sales. Here are four reasons why Wired thinks the Kin failed.