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Borderlands, Prototype Highlight Steam 24-Hour Sale

Ex: With only 3 days remaining in Steam's massive 'Perils of Summer' sale, the digital distribution platform continues to serve hungry gamers some incredible discounts.

True to form, today's 24 hour deals on Steam are not to be missed.

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Queasy3002d ago

Competing PC services, PSN and XBL have a long way to go to catch up with Steam as far as deals go.

killyourfm3002d ago

*applause* My question is, do developers approve these discounts or does Steam take a hit, aka Loss Leader? I'm surprised these kinds of deals aren't more prevalent on XBLA and PSN>

Darkfiber3002d ago (Edited 3002d ago )

They are all digital downloads. Steam is the retailer in this case. They don't actually own any number of physical copies of the game, therefore they don't need to charge a specific amount of any game. They can pretty much charge whatever they want for whatever game. I'm sure the developers get some sort of royalties from every game that is sold, but again, since there are no physical copies of each game, the developers aren't losing any money by having Valve sell their games at a low price. The amount of "copies" they have available are literally infinite and cost nothing to produce, so any game they sell is pretty much pure profit.

And these sales are more of a marketing ploy than anything. Sure, there aren't big sales every day of the year, but it makes people like Valve more, therefore they will increase their user base because of their reputation. The reason PSN and XBL don't have huge sales like that is because they have a must smaller consumer base downloading games than Steam has. Steam not only has a MUCH bigger catalog of games for sale, but they also have full retail games as opposed to just downloadable games, which makes up the majority of the games offered by PSN and XBL, which are not everyone's cup of tea, so even if they did have huge sales on downloadable games (which they DO, PSN does at least, usually 50% off) that doesn't mean tons of people are going to buy it. If they offered Borderlands on PSN for $10 tons of people would buy it, but they don't even HAVE Borderlands at all on there, so that's the first problem. There are a lot more fees involved when putting a full game for download through Sony or Microsoft, which is the same reason brand new games are typically cheaper on PC than on console. These fees keep them from putting tons of third party games on their consoles for download.

evrfighter3002d ago (Edited 3002d ago )

bubbles darkfiber bubbles.

wall o text is unappealing though.

you could only imagine how much Valve's own games make for them on steam even at $10 (L4D2 for instance)

500k copies sold at $10 is $5 million in pure profit. Considering the pennies it would cost them in bandwidth for the download. Keep in mind L4D prolly sold a couple million on steam for a lot more than $10

Arnon3002d ago

"They don't actually own any number of physical copies of the game, therefore they don't need to charge a specific amount of any game. They can pretty much charge whatever they want for whatever game. I'm sure the developers get some sort of royalties from every game that is sold, but again, since there are no physical copies of each game, the developers aren't losing any money by having Valve sell their games at a low price."

You do know that games cost money to make, whether they're digital download or retail, right? Usually, these sort of sales will ONLY happen if the game was successful enough to not take a hit from this.

Danrax3002d ago

If you haven't played Borderlands, now is the freakin time. Amazing game.

RememberThe3573002d ago

The game was one of my favorite games of 2009. So simple, yet so good.

jagstatboy3002d ago

not only is it my favorite game of 2009, it ranks in my all-time top 5.

catguykyou3002d ago

Me, my wife, and two friends just bought the 4 pack for 7.50$ a person. We are all gonna hit the game up this week. Did the same for left 4 dead 2 earlier this week. Lots of fun.

Vip3r3002d ago

DoD:S is well worth £1.49.

CountDracula3002d ago

Boderland's price tag brings out the cheap guy in me! :)

MajestieBeast3002d ago

prototype meh seriously 25euro they call that a sale at activision dont make me laugh.

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