Take-Two's Red Dead Redemption, developed by Rockstar, has exceeded everyone's expectations, selling 5 million units to retailers since launching on May 18. Some doubted that a Western-themed game could really take off, but gamers have embraced the genre it seems.
Take-Two CEO Ben Feder has been ecstatic about the title's success. "Your competitive set is always important. One thing we saw with Red Dead Redemption was that there wasn’t much room in the market for anything but Red Dead. It works in a good way and a bad way. We sucked the oxygen out of the room with Red Dead. We haven’t seen NPD data yet, but I suspect it will show Red Dead had pretty good market share," he said.