"NBA Live 10 wasn’t a bad game; it just wasn’t a great game. A quick glance at Metacritic, and you will see two main points in almost every review: the game improved, but just wasn’t a great basketball game yet, and NBA 2k10 was better. EA Sports heard these complaints and decided that NBA Live was not on par with the rest of their lineup, and that as things stood, it would require a drastic, groundbreaking change to attain commercial success and critical acclaim. In these ashes, NBA Elite was born.
WiredFans initial fear was that the game would be the same in nature, but under a different name. EA Sports assured us that the rebranding was to signify the extent of the changes being made. EA Sports is changing the game with NBA Elite. WiredFans had the opportunity to sit down with EA Sports at E3 and check out the game. The result? NBA Elite may very well be the single most improved sports game of this generation of consoles.