For the uninitiated, the Electronic Entertainment Expo is a cavalcade of fascination; a pulsing, explosive beacon of lasers, smoke machines and silicone. Dreams get thrown into the spotlight, promises get made, fans cheer and millions of dollars are lit on fire. But for game developers and publishers, E3 is also a dangerous tightrope walk above a pit of embarrassment. And this year many found a creative new way to fall face-first in to it. Here are the absolute worst offenders.