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THQ 'Severely' Questions TV Marketing for Games, Wants to Market on Xbox Live

TV and advertising are like peanut butter and chocolate - they just go well together, and consumers are used to it. But this tasty combination might not be so wonderful when it comes to marketing video games. At least, that's what THQ's Core Games VP Danny Bilson believes. While EA spent huge on Dante's Inferno to secure a coveted spot during the Super Bowl, Bilson isn't so sure paying for big TV spots is worth it anymore.

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industrygamers.com
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