10°
Submitted by Nineball2112 1767d ago | interview

Edge Interview: Neil Thompson

During the tumult of E3 we spoke with northern Europe's head of Xbox, Neil Thompson, about the challenge that lies ahead to get the word out about Kinect and push Xbox as a broadly appealing entertainment device.

Edge: You’re adding new functionalities and trying to broaden Xbox's audience all the time – how are you going to go about communicating the huge variety of what Xbox is these days?

Neil Thompson: We have to be clever in the way we communicate with the different types of customers that are enjoying the platform at the moment and we have to ensure that – be it through the media or marketing work or through work with our retail partners – that we’re being sophisticated about explaining what the whole value of the proposition that we’re offering is. (Neil Thompson, Xbox 360)

prettyboy1  +   1767d ago
he talks as his job is
on the line
prettyboy1  +   1767d ago
i mean
as if his job is on the line

Add comment

You need to be registered to add comments. Register here or login
Remember
New stories
10°

Mighty No. 9 Launches September 15th

9m ago - Posted by Pete Brolly on Apr 28, 2015 // Senior Global Brand Manager, Deep Silver: At long las... | PS4
10°

Mortal Kombat X Review | Geek Bomb

9m ago - Mortal Kombat X is by far, without a doubt, the best Mortal Kombat game to date | PC
Ad

Filmwatch Contest Details

Now - Come celebrate the upcoming Avengers: Age of Ultron with us on Filmwatch and win cool prizes. | Promoted post
20°

New Star Wars pinball Trailer

11m ago - A new trailer has been released today for the new Star Wars: Star Wars Rebels pinball table. | Xbox 360
10°

Xenoblade Chronicles X Wii U Has 4 Times More Battle-Line Recordings Compared To Chronicles

16m ago - In a recent interview with developer Monolith, Nintendo's Iwata talks about the amount of recorde... | Wii U
10°

Mortal Kombat X Review | NextPowerUp

17m ago - $60's worth of game it is not, but by no means is this a bad recipe or a poor outlook on an old f... | PC