It’s unfair to suggest that Apple Inc. doesn’t innovate. Yet innovation isn’t what it does best.
It’s chock full of new features -- 100 of them, Steve Jobs says. But many are new only to Apple. A front-facing camera for video chatting? Running multiple applications at one time? The ability to shoot high-definition video in a handheld device? You don’t need an iPhone 4 to do those things.
No, what Apple does best -- does brilliantly, in the case of the iPhone 4 -- is to create a unified user experience. It doesn’t have to invent the technology; it figures out how to fit the technology together to make it easy, seamless and mainstream..