At Take-Two, being asked continually by investors, analysts, media and fans alike when the next Grand Theft Auto game is coming out is a regular occurrence -- and corporate communications VP Alan Lewis says he can't blame them.
In fact, he tells Gamasutra, he'd probably ask the same question, were he on the outside looking in. But so successful is the highly-valued franchise that it's driven what he says are "misconceptions" about the company -- chief among them is the idea that the publisher truly only has the potential to profit in a GTA year.
The company in fact has several strong properties --
according to Lewis, Take-Two publishes 17 franchises that have sold over 1 million units, and eight franchises that have sold over 5 million units.