CEO John Riccitiello stated during the same shareholder call where he said Godfather 2 was in production, that EA needs to make sure that 2K's All-Pro Football 2K8 is "not repeatable." Riccitiello specifically pointed out 2K Sports re-emerged football franchise which has been missing since EA purchased exclusive rights to the NFL and current players in 2005.
Riccitiello specifically says that Take-Two is a "competitor" and when they launch a football game "you want to make sure that [it] ends up being a blip and is not repeatable, because we like to defend our franchises aggressively." We're sure EA can dig deep into their coffers to stop 2K if they wanted to, especially considering they could afford to make Peter Moore the head of EA Sports. The only issue we have is: Wouldn't it be nice if EA actually focused on improving Madden and defeating 2K on the field of consumer satisfaction?