Superannuation, regular spotter of publisher activity, has come up trumps again and noted that EA has registered two trademarks for Alice: Madness Returns.
The same site also suggested that Alice: Madness Returns would be "[a] sequel from a textbook hack/borderline con artist that no one is anticipating." McGee was not at all happy, firing off an email which states, in classically self-important fashion, "Con artist? Hack? ... do you even know what/who you're talking about?"