Microsoft selected this year's E3 to give Halo fans their first real glimpse of Halo 3's single-player campaign, but Epic boss Mark Rein reckons that worked against the company and the sequel at the show.
"I think that [showing the single-player campaign] hurt Halo 3 at E3", Rein told CVG when they caught up with him for a chat this week. "Halo 3 didn't win any game of the show awards that I could see. Well, because they didn't have to show Halo. There was no need".
"I'm sure if they'd actually had a big Halo 3 presence, if Microsoft had set up eight machines or 12 or 16 machines so you could sit and play it, it would have won all kinds of awards. But they don't need to because, like me, everyone's already placed their order... So I think that worked against them at E3," the Epic boss added.