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E3 2010: The Good, Bad & Ugly State of Play: We all serve one master, and his name is gaming!

IGN: "One week ago, I wrote that the theme of E3 2010 would be Innovation. I was wrong. The real theme was Schadenfreude, in every possible way.

It was slamming motion control on the Xbox and PS3 non-stop for a year, then finding one game that genuinely sold its potential. It was professional PS3 basher Gabe Newell stepping out on Sony's stage and thanking people for not punching him in the face. It was Shigeru Miyamoto unable to get a Wiimote to work live in front of a thousand chuckling people, and then blowing those same people away with the 3DS.

And more: It was admitting Treyarch may have stepped up to step into Infinity Ward's size-12 shoes."

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