Hardcore gamers are a niche. Soccer moms are the mainstream.
The convention wisdom is that the gaming industry is dominated by teenage boys playing violent first-person shooter games on near-supercomputer gaming consoles. The conventional wisdom is wrong, as revealed by new sale figures and market trend.
As a group, casual gamers (who are mostly women between the age of 34 and 55) buy and play more games than all hardcore gamers (who are mostly males in the teen and young adult categories) combined.
A brave new world of gaming is here, and it does not belong to teenage boys, young men or hardcore gamers. It is dominated by adults - mostly females - in search of easy, fun, casual games.
Article by Mike Elgan, ComputerWorld TechGear, on July 26, 2007.