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ESA Confirms E3's Fall

Doug Lowenstein today attempted to spin E3's fall as "an evolution" but confirmed the story that the event's status as a mega-show is over. In a release, the trade body also did not deny the reports that all major operators in the industry had pulled support.

As predicted, the ESA was forced to revamp E3 as a "more intimate" trade show following the news that all the major exhibitors had pulled support. Lowenstein said, "It has become clear that we need a more intimate program, including higher quality, more personal dialogue with the worldwide media, developers, retailers and other key industry audiences."

ESA is calling the show "the new E3Expo" and has stated that it will still take place in Los Angeles, though no mention was made of LACC.

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