With over 500,000 units in worldwide sales and about half of those in the U.S., Americans are clearly embracing Codemasters' latest off-road racing title DiRT. Rally Racing may not be very popular in the states, but Codemasters found just the right mix to appeal to a wider audience. Game Daily Biz shifted into high gear and spoke with Codemasters' Guy Pearce about the game's early success.
Colin McRae racing games always seemed destined for a niche roll in the U.S. After all, the acclaimed series concentrated on rally racing, a discipline of motorsports that has, at best, a cult following in the U.S. compared to NASCAR. While always well received by critics, sales never equaled what they were in Europe, where rally is widely popular.