Target Corp., the nation's second-largest retailer, will start selling a Sony Blu-ray high-definition DVD player during the critical holiday shopping period and feature the player along with Blu-ray discs in store displays, dealing a potential blow to the rival HD DVD format.
The move, which the companies will formally announce Thursday, is another step in resolving a format war that has kept confused consumers from rushing to buy new DVD players until they can determine which format will dominate the market.
Target said it will sell the Sony BDP-S300 for $499 in October and display it along with Blu-ray DVDs from three studios, including Sony Corp. and The Walt Disney Co. at the ends of store aisles.
Target does not sell high-def DVD players in its stores.
Target stores do sell an HD DVD add-on for the Microsoft Xbox 360. They also sell Sony Corp.'s PlayStation 3, which comes with a Blu-ray player built in.