Game-Smack Ireland: Microsoft's press conference was very much like a roller coaster ride. It started very well. It came out boasting a timed exclusive with the Call of Duty franchise for it's DLC for the next 3 years and then went on to show some gameplay footage of Gears of War 3 and Halo: Reach. After that though things began to go stale.
Project Natal's new official name "Kinect" then took centre stage. It shut up some critics by showing us that the voice and facial recognition does in fact work well. It showed from a media standpoint that Kinect is a great product. The problem? E3 is, at the heart, about showing the best games you have coming up. Not about media.