Tonight Microsoft announced at its ridiculously over-the-top Natal Experience that the name Natal is no more. The new name for the Xbox 360's forthcoming motion control camera is Kinect. The fact that Natal has been changed to Kinect is something you likely already knew, but why the change? In this writers opinion there is a lot to it. I don't know if you have noticed but about 1 month ago Microsoft launched a heavy ad campaign for its new phone the Kin. Do you see what's going on here?