JoyStiq: "Can you tell us about the decision to have these two separate events and what the Natal event is really supposed to accomplish from a media perspective, that tomorrow's press conference won't be able to do?"
AG: "For us, this is a really special year. It was ten years ago that we unveiled the original Xbox and this is actually my tenth, and our tenth, E3. It's the beauty of our business. This will be the biggest year in the history of Xbox and really as we thought about E3, we've never had this much to share at one E3 as we do this year. We've taken a very non-traditional approach to E3. I think with what we're doing with Natal and working with Cirque du Soleil to bring that to life is a whole new way to tell a story."