After walking through the LA Convention Center and taking a gander at all of the elegant set ups that are being prepared for this week, I walked outside and saw this being displayed across the top of the West Hall
KB is the man when it comes to promotion...
Kevin Butler at E3? This Changes Everything
Bubbles for that comment, it made my day. :]
"You got to admit, Kevin Butler makes Robin Hood look like a flat out bitch. Doesn't he?" Yes.
Why yes, yes he does
He only does everything.
He Only Changes Everything. ^_^
Scrappy likes you.
Kevin Butler could easily punt a football over that sign, too. He's amazing.
He's the fücking man.
Congrats to Sony for FINALLY going above and beyond their usual advertising quota and doing it right. They may not be able to beat Microsoft with marketing, but they're at least not pussy-footing it like other years.
I got some disagrees here awhile back for predicting that KB would be Sony's secret weapon for E3. It looks like they just moved to DEFCON 2 by dropping that giant KB banner.
a lot of people wanted Kevin Butlers presence at E3 and SONY delivered.. im glad that their listening http://www.gamekyo.com/Webm... ^ updated picture.. RT @V_Ben: @jeffrubenstein so, KB is certainly the biggest thing at E3! http://bit.ly/cKq0lI lol taken from Kevin Butlers twitter response to Jeff Rubenstein
KB was once just a man but now E3 has come and he is a god....
WooT!! GO KEVIN!
ROFL @SkCShifty as always...anyways back to the topic. About bloody time :D
Yeah, looks like SKC's shift started. @young: he called it "Lame", like always.
did he report? what did it say? I NEED TO KNOW!!!!1
He reported it just as he reports every Playstation article: "Lame."
Exactly, it is best to just ignore him and wait for the mods to deal with it...
trying to make sure these articles doesn't get approve. But they always get approved and he always failed to stopped it. Gotta give him credits for trying so hard and never giving up at something impossible like this. Hear that? Never give up SKC! Never give up! LOL. We believed in you. If only you just believe in yourself more and try harder next time...
You gotta love the guy. He's awesome :P
Hell yeah Now make a appearance at the conference !
...as a host.
KB would make Sony's conference twice as awesome.
I'd say this makes it almost guaranteed he'll make some sort of appearance. Hopefully playing against Tretton in something, like that fighting game.
I don't know how Sony came up with the character of KB, but it was one of the smartest things they did this console generation.
is THA TRUTH (move out tha way paul pierce)
lets wait till after the finals shall we?
I hope Kevin Butler makes an appearance onstage inside an SLS AMG announcing the release date of GT5.
In a cinnamon red bently gt coup, wearing nothing but stripper heels and their hair.
hmmmm wearing nothing but stripper heels and their hair.lol
Kevin Butler is a god, end of story. :]
If like when sony's press conference starts, they have a opening sequence mocking/pretending to be microsoft, then kevin butler runs on stage, like GTFO, so says the VP of Sony Fanboyism
The problem is he causes the live streams to crash, laptops to corrupt and pregnancy.... so expect no news out of E3.
whats going on? one time we see cryis,the second we see sony's ad... is it somehow taken from the other side of the building?
imagine a giant cilinder it has one side but you can place posters in the back the front or the sides, west hall?
Kevin Butler won
hottest booth babe ever.... i mean KB of coarse
Kevin Butler is the new Chuck Norris.
Who is Chuck Norris? Oh... you must be referring to Kevin Butler. Golly gee you must have hit your head pretty hard to think his name was Chuck Norris... may thy Savior be on your side.
kevin hell yea!
and who says sony doesn't listen to there fans?
Gotta love Kevin Butler. He's my god.
it's all a big PR tactic, but it WORKS. they are coming off as very human in this new ad campaign, and that's make consumers more willing to get in your corner. the product speaks for itself, so consumers don't always need the corporate posturing and boasting that goes on most of the time. Kevin Butler was the best thing to happen to Sony PR this entire generation. their pride got in the way early on, but the "humble" Sony i like much more. with this economy, they REALLY have to sell their product, and to do so, they need to not remind consumers how filthy rich they are from our hard earned money, but how AWESOME their product is, which makes us WANT to spend our hard earned money on that product. no matter how funny Kevin Butler is, if the software hitting the PS3 wasn't so damn good, we wouldn't be interested. i still love that ModNation Racers video, where Kevin Butler is playing against Jack Tretton. oddly enough, the two have chemistry (even though Jack clearly isn't an actor, and his comedic timing isn't nearly as good as Butler's, their banter is still great), so i'm hoping we'll get some more of that at Sony's E3 press conference. i remember their LBP portion of E3 2008. it was clever and made sales statistics fun. they were pretty light on the sales talk last year, so hopefully this year they can maybe have Kevin Butler throw in some smartass comments while going over that portion. Sony's been on such an upswing lately, though, anyone who has been following Sony all this time isn't surprised. they get a lot of mud flung their way (how quickly people forget that when Sony entered the console market, they were dismissed as "the Walkman dudes," and nobody took the PlayStation seriously until it EARNED that respect. Microsoft has done the same thing with the 360. the Xbox was mostly dismissed, but the 360 has been accepted), but they always deliver in the end. they are a very forward thinking company, and i'm sure they anticipated the great 3rd party multi-platform exodus, which is why, they've been bolstering their 1st and 2nd party studios since the PS2 began. a console who's gaming library primarily consists of titles you can get on ANOTHER platform isn't in the best position to lead the industry. but a console with the support of 3rd parties AND strong 1st and 2nd party support can. as i've stated numerous times, Sony has 30 first and second party studios (21 first party, 9 second party), and they are ALL working on PS3 exclusives. some more than just one title. Sony is in a good spot now in terms of their business, and consumer good will.
this image had me giggling like an idiot for some reason XD I want that banner. Cant wait for e3 i was going to watch it online but ill just order g4 instead.
AWESOME. This ad campaign is so full of win. I'd keep it running as long as possible. It defines what the PS3 is. "IT only does EVERYTHING!"
KB is the new Robin Hood, so MS better watch out, he will seal from thee rich and give to the poor mwhahaha
blew me away.
People are going to look at that poster and see a elder middle age man playing a motion video game, and guess what all the elder people that play the wii is going to do, they are going to go out and buy a PS3 and Move. Kevin Butler single handily changed the way this gen was going with his "Everything" ads. KB is the man, Sony was smart getting him on board.
I seriously cannot wait. The anticipation is painful lol.
Kevin is the MAN! Sony just owned the competition with Kevin there.
sony could have the best E3 press conference.. sony could send ms and nitendo home crying... they will still fail at E3 if Kevin Butler is not there or at least showing a few pre recorded skits for the event Kevin Butler V.P. of E3
After years of crappy advertising; sony have totally hit it outta the park with kevin butler. Hes so cool- too hes only in US, EU get generic montage ads.
This guy is the best thing that has EVER happened to PlayStation advertising. They better keep him and treasure him. Rare advertising talent.
N4G is a community of gamers posting and discussing the latest game news. It’s part of NewsBoiler, a network of social news sites covering today’s pop culture.